Located in a valley hugged by the peaks of the southern BC Rocky Mountains, Fernie has its roots in the coal mining industry. Today, the area is renowned for pristine wilderness, upscale resorts and bountiful outdoor activities. During winter months, Fernie Alpine Resort draws skiers and boarders to some of the most lustrous powder in North America, averaging 8.8 m (29 ft) a year. Many stay at one of the resort's luxury hotels, located at the very foot of the ski runs. In summer, mountain bikers take on the hills with fiery determination, re-using the same thrilling slopes skiers careened down months before. More sedately, golfers in the valley enjoy a spectacular panorama as they try to drive and putt their way to par at the Fernie Golf & Country Club. On the region's rivers and streams, fishers too find an idyllic getaway. Clear streams and cool rivers are ideal for trout, drawing fly rods to river banks throughout the region.